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What is Digital Marketing

Digital marketing is a form of marketing through which you can advertise to people digitally.

Digital marketing leverages different channels like search engines, websites, social media platforms, emails and mobile applications. It gives marketers the opportunity to interact with and understand their audience better and increases the trust in their brand. Digital marketing also shows marketers advertisements to people based on their actions and preferences on the Internet, while being less expensive than traditional forms of advertising.

There are many types of digital marketing types like content marketing, search engine optimization, pay per click, social media marketing, email marketing and affiliate marketing.

Content Marketing

A digital marketer can create content like blogs, videos, infographics and case studies to generate audience interest in a brand’s products or services.

Search Engine Optimisation

Next, in order to allow an audience to see content the first step is to create content on specific search keywords relevant to the target audience.

By continuous optimizations, a digital marketer can continue to improve the ranking and ultimately make the Web site rank on the first page of the search engine.

This is known as SEO or search engine optimization, and can be done for zero cost.

Search Engine Marketing

A digital marketer can also drive traffic to the website with advertisements, but for this a fee is payable. Each time the ads were clicked, he can have text ads that show up in search engine results, image ads and video ads that show up in websites and much more. This is possible with the help of PPC or pay per click.

Social Media Marketing

A digital marketer also needs to tap into social media platforms.

He can use social media platforms like LinkedIn, YouTube, Facebook and Instagram to advertise the brand’s content. He can use these platforms to advertise the brand’s products or services with posts, images, videos and more to bring out the brand’s story and engage with the brand’s audience, who spend a lot of time on social media.

Email Marketing

A digital marketer also needs to be aware of email marketing.

For this, he can send potential and existing customers emails that help them better understand the products they visited on the website and assist them in the buying process. He can also send emails to advertise his products or services to potential customers.

A digital marketer is always looking for more traffic. These can come from from third party websites.

Affiliate Marketing.

Affiliates promote the brand or product to their audiences for free, with the help of email, sign ups, registrations, conversions, subscriptions, etc..

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Nairobi Business Courses is a one on one trainer for professional and personal business skills in Nairobi, Kenya.

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